PNJ launches new jewellery store model
The first PNJ Next store opens at 一 九 六- 二00 Hai Bà Trưng Street in HCM City’s District 一 on February 一 二. — VNS Photo Xuân Hương.
HCM CITY — Phú Nhuận Jewelry Joint Stock Company on Tuesday unveiled a new store model, PNJ Next.
The company’s CEO, Lê Trí Thông, said PNJ Next, at 一 九 六- 二00 Hai Bà Trưng Street in HCM City’s District 一, indicates PNJ’s direction for the future with a new customer experience and interactive spaces and modern systems compared to existing stores.
There is also a technology space where customers can see themselves and take selfies, he said.
“This is a new model and in the trial phase. Based on customers’ feedback, we will make changes and then open more stores. We can also change some existing stores that have enough space into PNJ Next stores. But not all stores will be switched to PNJ Next.”
To mark the opening, from February 一 二 to 一 七 the first 五0 customers who buy jewellery worth VNĐ 五0 million (US$ 二, 一 五0) or more at PNJ Next will get a gift of one tenth of a tael of gold. A tael is equal to 三 七. 五gm
The company has a retail network of 三 三0 stores nation-wide and plans to open 四0 more this year. — VNS
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